The "Donate Blood: Make a Difference!" project is an initiative promoted by the Rotary Club of Genoa Golfo Paradiso together with other Rotary Clubs in Genoa, with a twofold purpose: to counteract the reduction in the number of donors, linked to both systemic (aging population) and contingent (the recent pandemic) causes, by promoting blood and plasma donation, and to raise awareness among the population, especially in the younger age group, toward a correct lifestyle.

Blood donation is an expression of solidarity with others and a strong social commitment.

More information and all useful references are available on the project website at the useful link.