Giovanna Puppin, Professor of Chinese Language and Culture at UniGe and the Rector's Delegate for Relations with Chinese Universities, was invited as keynote speaker at the 25th IAI (International Advertising Festival), the prestigious international competition dedicated to advertising creativity, held in Beijing.

Puppin is internationally recognised for her pioneering contributions to the study of advertising and promotional communication in contemporary China 💪

Read the article in the UniGe magazine: life.unige.it/iai-festival-2025-beijing

#UniGe #UniGenova #China #publicity #IAIfest