DIGITAL COMMUNICATION

DIGITAL COMMUNICATION

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iten
Codice
87046
ANNO ACCADEMICO
2018/2019
CFU
3 cfu al 2° anno di 8707 MANAGEMENT (LM-77) GENOVA
SEDE
GENOVA (MANAGEMENT )
periodo
2° Semestre
materiale didattico

PRESENTAZIONE

1)    to understand the basic operating mechanisms of communication, also referring to digital communications;

2)    to give a complete picture of how the different online communication activities run, including their functions related to the specific firm marketing and communications objectives.

OBIETTIVI E CONTENUTI

OBIETTIVI FORMATIVI

The course has the following main objectives: 1) to understand the basic operating mechanisms of communication, also referring to digital communications; 2) to give a complete picture of how the different online communication activities run, including their functions related to the specific firm marketing and communications objectives.

Modalità didattiche

Lectures, case studies, group works.

 

Considering the interactive activity that will be played during the lessons, attendance is mandatory and verified.

PROGRAMMA/CONTENUTO

Part I:  How Communication works (basics on theoretical and operational studies and models)

Part II:  Internet Network

Part III: Web Marketing

Part IV: Social Media Marketing

TESTI/BIBLIOGRAFIA

Handouts (PDF) prepared by the teacher.

DOCENTI E COMMISSIONI

Ricevimento: diana.buzzo@economia.unige.it

Commissione d'esame

DIANA BUZZO (Presidente)

NICOLETTA BURATTI

LEZIONI

Modalità didattiche

Lectures, case studies, group works.

 

Considering the interactive activity that will be played during the lessons, attendance is mandatory and verified.

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

DIGITAL COMMUNICATION

ESAMI

Modalità d'esame

oral examination

Modalità di accertamento

The suitability is achieved on the basis of the lessons frequency and of the teacher's evaluation regarding the activities carried out in the classroom, individual work and group work.

There is no exam, nor a final vote, but only a judgment of suitability.

In case of negative evaluation of suitability, activities and manner to undergo a new evaluation will be indicated.

 

It is a pre-requisite to have passed the Marketing exam.

ALTRE INFORMAZIONI

•   Communicative Skills: students must acquire the technical language of the discipline to communicate in a clear and unambiguous manner with specialist and non-specialist interlocutors;

•   Learning Skills: students must develop good basic skills that enable them to continue to deepen the discipline autonomously, especially in the work contexts in which they will be operating in the future.