1)    to understand the basic operating mechanisms of communication, also referring to digital communications;

2)    to give a complete picture of how the different online communication activities run, including their functions related to the specific firm marketing and communications objectives.

  • Obiettivi e contenuti
    • OBIETTIVI FORMATIVI

      The course has the following main objectives: 1) to understand the basic operating mechanisms of communication, also referring to digital communications; 2) to give a complete picture of how the different online communication activities run, including their functions related to the specific firm marketing and communications objectives.

      PROGRAMMA/CONTENUTO

      Part I:  How Communication works (basics on theoretical and operational studies and models)

      Part II:  Internet Network

      Part III: Web Marketing

      Part IV: Social Media Marketing

      TESTI/BIBLIOGRAFIA

      Handouts (PDF) prepared by the teacher.

      URL Aula web
      DIGITAL COMMUNICATION
      https://2018.aulaweb.unige.it/course/view.php?id=1227
      URL Orario lezioni
      DIGITAL COMMUNICATION
      http://diec.unige.it/orario-lezioni
  • Come
    • MODALITA' DIDATTICHE

      Lectures, case studies, group works.

       

      Considering the interactive activity that will be played during the lessons, attendance is mandatory and verified.

      MODALITA' D'ESAME
      oral examination
      MODALITA' DI ACCERTAMENTO

      The suitability is achieved on the basis of the lessons frequency and of the teacher's evaluation regarding the activities carried out in the classroom, individual work and group work.

      There is no exam, nor a final vote, but only a judgment of suitability.

      In case of negative evaluation of suitability, activities and manner to undergo a new evaluation will be indicated.

       

      It is a pre-requisite to have passed the Marketing exam.

  • Dove e quando
  • ALTRE INFORMAZIONI
    • •   Communicative Skills: students must acquire the technical language of the discipline to communicate in a clear and unambiguous manner with specialist and non-specialist interlocutors;

      •   Learning Skills: students must develop good basic skills that enable them to continue to deepen the discipline autonomously, especially in the work contexts in which they will be operating in the future.