MANAGEMENT AND MARKETING OF INNOVATION

MANAGEMENT AND MARKETING OF INNOVATION

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Last update 29/07/2020 17:13
Code
80426
ACADEMIC YEAR
2020/2021
CREDITS
6 credits during the 1st year of 8707 MANAGEMENT (LM-77) GENOVA
SCIENTIFIC DISCIPLINARY SECTOR
SECS-P/08
LANGUAGE
Italian
TEACHING LOCATION
GENOVA (MANAGEMENT )
semester
2° Semester
Teaching materials

OVERVIEW

The course synthesizes the major research in the field of technological innovation management, providing students with the knowledge needed to enhance case discussion and analysis.

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims at offering the basic concepts and methodologies that enables students to interpret the dynamics of innovation as a process, which entails both technological and market drivers.

AIMS AND LEARNING OUTCOMES

Course description

The course aims at offering the basic concepts and methodologies that enables students to interpret the dynamics of innovation as a process, which entails both technological and market drivers. More specifically, the course is organized into three sections, describing the process of strategic management of technology as a source of competitive advantage for a firm:

  • analysis of the technological environment and its dynamics
  • elaboration of the strategy for technological innovation
  • implementation, through the development and launch of new products/services.

Teaching methods

Lectures, case-studies, team work.

SYLLABUS/CONTENT

The management of technological innovation is approached as a strategic process, and as such, is organized to mirror the strategic management process, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation.

RECOMMENDED READING/BIBLIOGRAPHY

Schilling M. (2017), Strategic Management of Technological Innovation, McGraw-Hill Education, Fourth edition

TEACHERS AND EXAM BOARD

Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/80-nicoletta-buratti

Exam Board

NICOLETTA BURATTI (President)

GIORGIA PROFUMO

LESSONS

Teaching methods

Lectures, case-studies, team work.

LESSONS START

II semester

EXAMS

Exam description

Test with open-ended questions.

Assessment methods

Test with open-ended questions

FURTHER INFORMATION

Attendance

Attendance is not compulsory.  Students can choose to study the syllabus for attending or not attending students; furthermore, a special syllabus in English for not attending students is available on request.