CONTEMPORARY VISUAL LANGUAGES

CONTEMPORARY VISUAL LANGUAGES

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Code
95266
ACADEMIC YEAR
2020/2021
CREDITS
2 credits during the 1st year of 9007 product and event design (LM-12) GENOVA
SCIENTIFIC DISCIPLINARY SECTOR
ICAR/17
LANGUAGE
Italian
TEACHING LOCATION
GENOVA (product and event design)
semester
1° Semester
modules
This unit is a module of:
Teaching materials

OVERVIEW

The course explores contemporary visual languages by highlighting the most prevalent themes, the conforming processes, channels and expressivities, also taking into account the profound transformations determined by digital technologies and the web.

AIMS AND CONTENT

LEARNING OUTCOMES


The course aims to reflect on the multiple visual languages of contemporaneity - both those linked to the project and those of “self-referential” nature - on their codes and channels, on their integration. This is to update the knowledge about research and experimentation in the field of representation-communication and to guide the student towards the acquisition of an innovative and original visual language.

AIMS AND LEARNING OUTCOMES


The course proposes a reflection on some contemporary expressions, especially those that, exploring experimental languages and conforming processes, create visual and audiovisual artifacts whose innovative characteristic can be traced on content, expression, and fruition.

Teaching methods

Frontal lessons on case studies.

SYLLABUS/CONTENT

There are proposed some expressive episodes that interpret the most prevalent contemporary poetics and research, highlighting, on the one hand, the artistic and communicative values (in relation, for example, to the projectuality linked to the representation of the event), on the other, the elements Of conceptual, linguistic, procedural discontinuity with respect to expressive forms which, though matured in the contemporaneity, seem to basically propose consolidated linguistic codes.

 

RECOMMENDED READING/BIBLIOGRAPHY

V. Trione, Effetto città. Arte, cinema, modernità, Bompiani, Milano, 2014.

H. Belting, Antropologia delle immagini, Carocci, Roma, 2013.

G. Bruno, Atlante delle emozioni. In viaggio tra arte, architettura e cinema, Mondadori, 2006.

E. Grazioli (a cura di), Reinventare il medium : cinque saggi sull'arte di oggi, Bruno Mondadori, Milano, 2005.

M. Calvesi, Le due avanguardie. Dal futurismo alla pop art, Roma-Bari, Laterza, 1991.

 

Other bibliographic refers will be segnalated during lessons.

 

TEACHERS AND EXAM BOARD

Ricevimento: Enrica Bistagnino The office hours will be indicated during the lessons.

Exam Board

ALESSANDRO CASTELLANO (President)

ENRICA BISTAGNINO (President)

MARCO MIGLIO

MARTINA CAPURRO

LESSONS

Teaching methods

Frontal lessons on case studies.

LESSONS START

The lessons take place in the second semester.

EXAMS

Exam description

The exam consists of an oral examination to determine the acquired knowledge.

Assessment methods

Knowledge assessment is carried out through the elaboration and presentation of a critical analysis document of at least one author of communication who develops contemporary visual languages.

FURTHER INFORMATION

During the carrying out of the Course it could be requested to elaborate, in the form of concept, a representation project aimed at experimenting with some visual languages.