BUSINESS CULTURE

BUSINESS CULTURE

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Last update 31/07/2020 20:38
Code
97162
ACADEMIC YEAR
2020/2021
CREDITS
6 credits during the 3nd year of 10716 MANAGEMENT ENGINEERING (L-9) GENOVA
SCIENTIFIC DISCIPLINARY SECTOR
ING-IND/35
LANGUAGE
Italian (English on demand)
TEACHING LOCATION
GENOVA (MANAGEMENT ENGINEERING)
semester
2° Semester
Teaching materials

OVERVIEW

 

The course presents the main operating models of a company in a competitive market in terms of technological constraints, balance sheet, and objective function with real cases as an example.

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to provide: a basic and wide-ranging analysis of the company, its structure, its functioning and the conditions that regulate its survival and growth; a stylized representation of the company, which highlights its complexity while aiming at simplification. A compromise will be sought between the vastness of the subject and the limitation of a basic course.

PREREQUISITES

Mo prerequisites

Teaching methods

 

Frontal lessons

SYLLABUS/CONTENT

The main contents of the course are:

- Technology and production

- Costs

- Profit maximization

- Market equilibrium and efficiency

- Externalities

- Information asymmetries

- Increasing returns, network effects and lock-ins in the digital economy

The theoretical contents are exemplified by case studies and statistical analyzes related to the context of Region Liguria

RECOMMENDED READING/BIBLIOGRAPHY

Arthur B.W. (1996) Increasing returns and the new world of business. Harvard Business Review

Bernheim B.D., Whinston M.D. (2018) Microeconomia. McGrawHill https://www.mheducation.it/microeconomia-3-ed-edizione-custom-bocconi-9788838694561-italy

Haskel & Westlake (2017) Capitalism without Capital: The Rise of the Intangible Economy  https://press.princeton.edu/books/hardcover/9780691175034/capitalism-without-capital

TEACHERS AND EXAM BOARD

Ricevimento: On appointment

Exam Board

MARCO RABERTO (President)

STEFANIA TESTA

SILVIA MASSA

SILVANO CINCOTTI

GIAN CARLO CAINARCA

MAURIZIO CAVIGLIA (President Substitute)

LESSONS

Teaching methods

 

Frontal lessons

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.