BUSINESS CULTURE

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Code
97162
ACADEMIC YEAR
2020/2021
CREDITS
6 credits during the 3nd year of 10716 MANAGEMENT ENGINEERING (L-9) GENOVA
SCIENTIFIC DISCIPLINARY SECTOR
ING-IND/35
LANGUAGE
Italian (English on demand)
TEACHING LOCATION
GENOVA (MANAGEMENT ENGINEERING)
semester
2° Semester
Teaching materials

OVERVIEW

 

The course presents the main operating models of a company in a competitive market in terms of technological constraints, balance sheet, and objective function with real cases as an example.

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to provide: a basic and wide-ranging analysis of the company, its structure, its functioning and the conditions that regulate its survival and growth; a stylized representation of the company, which highlights its complexity while aiming at simplification. A compromise will be sought between the vastness of the subject and the limitation of a basic course.

PREREQUISITES

Mo prerequisites

TEACHING METHODS

 

Frontal lessons

SYLLABUS/CONTENT

The main contents of the course are:

- Technology and production

- Costs

- Profit maximization

- Market equilibrium and efficiency

- Externalities

- Information asymmetries

- Increasing returns, network effects and lock-ins in the digital economy

The theoretical contents are exemplified by case studies and statistical analyzes related to the context of Region Liguria

RECOMMENDED READING/BIBLIOGRAPHY

Arthur B.W. (1996) Increasing returns and the new world of business. Harvard Business Review

Bernheim B.D., Whinston M.D. (2018) Microeconomia. McGrawHill https://www.mheducation.it/microeconomia-3-ed-edizione-custom-bocconi-9788838694561-italy

Haskel & Westlake (2017) Capitalism without Capital: The Rise of the Intangible Economy  https://press.princeton.edu/books/hardcover/9780691175034/capitalism-without-capital

TEACHERS AND EXAM BOARD

Office hours: On appointment

Exam Board

MARCO RABERTO (President)

GIAN CARLO CAINARCA

SILVANO CINCOTTI

SILVIA MASSA

STEFANIA TESTA

MAURIZIO CAVIGLIA (President Substitute)

LESSONS

TEACHING METHODS

 

Frontal lessons

Class schedule

All class schedules are posted on the EasyAcademy portal.

EXAMS

Exam schedule

Date Time Location Type Notes
17/06/2021 10:00 GENOVA Orale
30/06/2021 10:00 GENOVA Orale
14/07/2021 10:00 GENOVA Orale
15/09/2021 10:00 GENOVA Orale