MANAGEMENT AND MARKETING OF TOURIST DESTINATIONS

MANAGEMENT AND MARKETING OF TOURIST DESTINATIONS

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iten
Code
98191
ACADEMIC YEAR
2019/2020
CREDITS
6 credits during the 1st year of 10715 VALORIZZAZIONE DEI TERRITORI E TURISMI SOSTENIBILI (LM-80) SAVONA
SCIENTIFIC DISCIPLINARY SECTOR
SECS-P/08
LANGUAGE
Italian
TEACHING LOCATION
SAVONA (VALORIZZAZIONE DEI TERRITORI E TURISMI SOSTENIBILI )
semester
1° Semester
modules
This unit is a module of:
Teaching materials

AIMS AND CONTENT

LEARNING OUTCOMES

The course provides knowledge and skills for the management and governance of tourist destinations. It also explores the role and tools of destination marketing, in its strategic and operational dimensions

AIMS AND LEARNING OUTCOMES

At the end of the course the student will be able to:
• understand the dynamics of the tourist market
• analyze the characteristics of tourist destinations
• identify the components of the tourist destination, the relationships between them and the government mechanisms
• analyze the behavior of the tourist consumer
• design a marketing strategy for the tourist destination, combining traditional and innovative tools

Teaching methods

Lectures are integrated with seminars with practitioners and individual/group works.

Attendance is not compulsory.

SYLLABUS/CONTENT

  • The elements of a tourist destination: tourists, attractions, services and companies
  • Destination management and local governance: the role of DMO
  • The relationships between the actors in the destination
  • The analysis of tourist demand
  • The evolution of a tourist destination and the sustainability issues
  • Destination marketing
  • Online and web destination marketing

RECOMMENDED READING/BIBLIOGRAPHY

Attending student should study

  • Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano
    • chapters to study will be reported after each class
  • further readings available on Aulaweb
  • Power Point handouts (available on Aulaweb) and students' notes

Not-attending students should study

  • Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano
    • chapters to study will be reported after each class
  • further readings available on Aulaweb

TEACHERS AND EXAM BOARD

Ricevimento: In Imperia: on Tuesdays at 4 p.m. during the first semester; check in Aulaweb in the second semester In Savona: on Fridays at 4 p.m. during the first semester; check in Aulaweb in the second semester In Genoa: on Thursdays at 10 a.m.

Exam Board

RICCARDO SPINELLI (President)

LORENZO SCHIANO DI PEPE (President)

CHIARA CELLERINO (President)

LESSONS

Teaching methods

Lectures are integrated with seminars with practitioners and individual/group works.

Attendance is not compulsory.

LESSONS START

1st semester

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

MANAGEMENT AND MARKETING OF TOURIST DESTINATIONS

EXAMS

Exam description

Written test in Italian language with open-ended questions.

Assessment methods

The exam assesses the level of knowledge and understanding of the course contents, together with the student’s capability of developing independent thinking about the implications on tourism destinations management and development.

Exam schedule

Date Time Location Type Notes
10/06/2020 10:00 SAVONA Scritto
17/06/2020 10:00 SAVONA Scritto
01/07/2020 10:00 SAVONA Scritto
16/07/2020 10:00 SAVONA Scritto
10/09/2020 10:00 SAVONA Scritto