STATISTICS FOR MARKETING AND MANAGEMENT

STATISTICS FOR MARKETING AND MANAGEMENT

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it ｜ en
Code
97296
ACADEMIC YEAR
2019/2020
CREDITS
9 credits during the 2nd year of 8707 MANAGEMENT (LM-77) GENOVA
SCIENTIFIC DISCIPLINARY SECTOR
SECS-S/03
TEACHING LOCATION
GENOVA (MANAGEMENT )
semester
1° Semester
Teaching materials
AULAWEB

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims at providing the main statistical tools for marketing research. The main topics are primary data collection (survey methodologies, questionnaire), sampling, correlation and regression, factor analysis and principal component analysis, segmentation techniques, multidimensional scaling and conjoint analysis. Part of the course will be dedicated to the use of statistical software.

Teaching methods

Lectures, computer lab and group work

RECOMMENDED READING/BIBLIOGRAPHY

Mazzocchi M., Statistics for marketing and consumer research, Sage.

Further materials will be made available through Aulaweb during the course.

TEACHERS AND EXAM BOARD

Corrado Lagazio

Ricevimento: Tuesday 16.30-18.00

Exam Board

CORRADO LAGAZIO (President)

LUCA PERSICO

LESSONS

Teaching methods

Lectures, computer lab and group work

LESSONS START

September 2018

EXAMS

Exam description

Written and oral exam