E-BUSINESS

E-BUSINESS

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Code
80472
ACADEMIC YEAR
2019/2020
CREDITS
3 credits during the 2nd year of 8707 MANAGEMENT (LM-77) GENOVA
LANGUAGE
Italian
TEACHING LOCATION
GENOVA (MANAGEMENT )
semester
2° Semester
Teaching materials

OVERVIEW

The course explores e-business, that is the use of Internet-based technologies in a business context. It is a very important topic, as business digitalization is leading to a deep reconfiguration of relationships, process and activities in both traditional and innovative companies.

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to introduce students to e-business, that is to Internet-based businesses and to the integration of Internet technologies into business processes and activities.

AIMS AND LEARNING OUTCOMES

The course aims to develop work-oriented knowledge and competences, with respect to Internet-based businesses and the impact of Internet-based technologies on business structure and activities.

Specific aims are:

  • to make students aware of the changes brought by the introduction of Internet-based technologies in business processes and activities;
  • to explore opportunities and tools for effective digital commerce and communication;
  • to establish relationships with companies, thanks to seminars by professionals, entrepreneurs, managers.

 

Learning outcomes

  • Knowledge and understanding Students will know and understand strategic and operational issues related with adoption and use of Internet-based technologies, together with the new business models based on those technologies. In particular, they will learn the foundations of the digital economy and the property of Internet-based technologies; furthermore, they will explore tools of analysis of Internet-based business models and of websites. Finally, they will learn the basics of e-commerce.
  • Applied knowledge and understanding Students will be capable of applying their knowledge to solve problems related with the use of Internet-based technologies in firms and with the development of new Internet-based businesses. In particular, they will be able of analysing the business model of an Internet-based company and of evaluating the quality of a website.
  • Judgement skills Students will be able of evaluating the opportunities of new business development driven by Internet-based technologies.
  • Communication skills Students will develop an adequate technical language to clearly and effectively communicate with both specialists and not specialists.
  • Learning capabilities Students will develop adequate learning and updating skills that will allow them to continue to deepen independently the main topics of the discipline especially in the working contexts in which they will operate.

PREREQUISITES

Previous knowledge

Students are expected to be familiar with concepts such as:

  • value chain and value systems
  • competitive and corporate strategies
  • businee model
  • basics of marketing and communcations

Teaching methods

Lectures are integrated with seminars by experts and individual/group works.

SYLLABUS/CONTENT

Main course topics are:

  • the foundations of the digital economy
  • the properties of Internet-based technologies
  • the role of Internet-based technologies in business processes and relationships
  • Internet-based business models
  • basics of E-commerce
  • the evaluation of websites

TEACHERS AND EXAM BOARD

Ricevimento: In Imperia: on Tuesdays at 4 p.m. during the first semester; check in Aulaweb in the second semester In Savona: on Fridays at 4 p.m. during the first semester; check in Aulaweb in the second semester In Genoa: on Thursdays at 10 a.m.

Exam Board

RICCARDO SPINELLI (President)

SILVIA BRUZZI

CLARA BENEVOLO

LESSONS

Teaching methods

Lectures are integrated with seminars by experts and individual/group works.

LESSONS START

26th February 2018

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

E-BUSINESS

EXAMS

Exam description

The final judgement is in the passed/not passed form (no mark will be given).

Assessment methods

To "pass" the exam, the student should attend classes, actively participate to the class activities and successfully perform the individual and group work. If the evaluation of the aforementioned activities and works is not positive, the student will be asked to integrate its work with other tasks.

Exam schedule

Date Time Location Type Notes
13/07/2020 13:00 GENOVA Scritto
09/09/2020 13:00 GENOVA Scritto