OVERVIEW

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

LEARNING OUTCOMES

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

Teaching methods

Traditional lectures.

SYLLABUS/CONTENT

Part I: The company

• Company's goals
• Mission, vision and strategy

Part II: The environment analysis and the competitive advantage

• The general environment
• The competitive environment
• Resources and competences
• The competitive advantage
• Value creation
• Business strategies
• Corporate strategies

Part III: Funcions

• Production management
• Logistics management
• Finance management
• R&D management

Parte IV: Focuses

• Services management
• SMEs management

RECOMMENDED READING/BIBLIOGRAPHY

Genco C., Calvelli A., Fondamenti di gestione strategica delle imprese, Giappichelli, 2018.

Integrative materials on Aulaweb.

For students wishing to study on English textbook:

Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (details on the chapters to study will be provided on reques).

Exam Board

LARA PENCO (President)

RICCARDO SPINELLI

ROBERTA SCARSI

GIORGIA PROFUMO

CLARA BENEVOLO

PIETRO GENCO

Teaching methods

Traditional lectures.

LESSONS START

First semester

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

BUSINESS MANAGEMENT B

Exam description

Written assessment.

Assessment methods

Written test with open-ended questions.

Foreign students are free to study on Italian or English textbooks.