BUSINESS MANAGEMENT

BUSINESS MANAGEMENT

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Code
60024
ACADEMIC YEAR
2019/2020
CREDITS
9 credits during the 2nd year of 8697 Business Administration (L-18) GENOVA

9 credits during the nd year of 8707 MANAGEMENT (LM-77) GENOVA

SCIENTIFIC DISCIPLINARY SECTOR
SECS-P/08
LANGUAGE
Italian
TEACHING LOCATION
GENOVA (Business Administration)
semester
1° Semester
sectioning
This unit is divided into 2 sections: A, B. This page refers to the section
Prerequisites
Teaching materials

OVERVIEW

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

AIMS AND LEARNING OUTCOMES

At the end of the course, students should be able to recognize and/or use the main strategic analysis tools and to solve basic case studies.

Teaching methods

Traditional lectures.

SYLLABUS/CONTENT

Part I: The company

  • Company's goals
  • Mission, vision and strategy

Part II: The environment analysis and the competitive advantage

  • The general environment
  • The competitive environment
  • Resources and competences
  • The competitive advantage
  • Value creation
  • Business strategies
  • Corporate strategies

Part III: Funcions

  • Production management
  • Logistics management
  • Finance management
  • R&D management

Parte IV: Focuses

  • Services management
  • SMEs management

RECOMMENDED READING/BIBLIOGRAPHY

F. Fontana – M. Caroli, Economia e gestione delle imprese, McGraw-Hill, Milano, 2013 (4th Ed.).

Integrative materials on Aulaweb.

For students wishing to study on English textbook:

Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (details on the chapters to study will be provided on reques).

TEACHERS AND EXAM BOARD

Ricevimento: Monday, 10 a.m.

Exam Board

ROBERTA SCARSI (President)

RICCARDO SPINELLI

GIORGIA PROFUMO

LARA PENCO

LESSONS

Teaching methods

Traditional lectures.

LESSONS START

First semester

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

BUSINESS MANAGEMENT A

EXAMS

Exam description

Written assessment.

Assessment methods

Written test with open-ended questions.

Foreign students are free to study on Italian or English textbooks.

Exam schedule

Date Time Location Type Notes
16/06/2020 14:30 GENOVA Scritto
07/07/2020 14:30 GENOVA Scritto
08/09/2020 14:30 GENOVA Scritto