BUSINESS MANAGEMENT

BUSINESS MANAGEMENT

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Code
60024
ACADEMIC YEAR
2018/2019
CREDITS
9 credits during the 2nd year of 8697 Business Administration (L-18) GENOVA
SCIENTIFIC DISCIPLINARY SECTOR
SECS-P/08
LANGUAGE
Italian
TEACHING LOCATION
GENOVA (Business Administration)
semester
1° Semester
sectioning
This unit is divided into 2 sections: A, B. This page refers to the section
Prerequisites
Teaching materials

OVERVIEW

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

Teaching methods

Traditional lectures.

SYLLABUS/CONTENT

Part I: The company

  • Company's goals
  • Mission, vision and strategy

Part II: The environment analysis and the competitive advantage

  • The general environment
  • The competitive environment
  • Resources and competences
  • The competitive advantage
  • Value creation
  • Business strategies
  • Corporate strategies

Part III: Funcions

  • Production management
  • Logistics management
  • Finance management
  • R&D management

Parte IV: Focuses

  • Services management
  • SMEs management

RECOMMENDED READING/BIBLIOGRAPHY

Genco C., Calvelli A., Fondamenti di gestione strategica delle imprese, Giappichelli, 2018.

Integrative materials on Aulaweb.

For students wishing to study on English textbook:

Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (details on the chapters to study will be provided on reques).

TEACHERS AND EXAM BOARD

Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/153-lara-penco

Exam Board

LARA PENCO (President)

RICCARDO SPINELLI

GIOVANNI SATTA

GIORGIA PROFUMO

CLARA BENEVOLO

PIETRO GENCO

LESSONS

Teaching methods

Traditional lectures.

LESSONS START

First semester

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

BUSINESS MANAGEMENT B

EXAMS

Exam description

Written assessment.

Assessment methods

Written test with open-ended questions.

Foreign students are free to study on Italian or English textbooks.

FURTHER INFORMATION

At the end of the course, students should be able to recognize and/or use the main strategic analysis tools and to solve basic case studies.