MARKETING

MARKETING

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Code
64372
ACADEMIC YEAR
2018/2019
CREDITS
9 credits during the 3nd year of 8697 Business Administration (L-18) GENOVA

6 credits during the nd year of 8698 Maritime, Logistics and Transport Economics and Business (L-18) GENOVA

6 credits during the nd year of 8699 Economics (L-33) GENOVA

SCIENTIFIC DISCIPLINARY SECTOR
SECS-P/08
LANGUAGE
Italian
TEACHING LOCATION
GENOVA (Business Administration)
semester
1° Semester
sectioning
This unit is divided into 2 sections: A, B. This page refers to the section
Prerequisites
Teaching materials

AIMS AND CONTENT

LEARNING OUTCOMES

The course provides a broad introduction to the fundamentals of marketing, exploring the components of a marketing strategy. Main subjects: Marketing and the Marketing process: Definitions; Analyzing the Marketing Environment; Understanding Consumer and Business Buyer Behavior; Designing a Customer-Driven Marketing Strategy; Products; Brands; Pricing; Marketing Channels: Retailing and Wholesaling; Promotion and Advertising; Online, SocialMedia, and Mobile Marketing: introduction

TEACHERS AND EXAM BOARD

Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/80-nicoletta-buratti

Exam Board

NICOLETTA BURATTI (President)

GIORGIA PROFUMO