MANAGEMENT AND MARKETING OF TOURIST DESTINATIONS

MANAGEMENT AND MARKETING OF TOURIST DESTINATIONS

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iten
Code
98191
ACADEMIC YEAR
2018/2019
CREDITS
6 credits during the 1st year of 10715 VALORIZZAZIONE DEI TERRITORI E TURISMI SOSTENIBILI (LM-80) SAVONA
SCIENTIFIC DISCIPLINARY SECTOR
SECS-P/08
LANGUAGE
Italian
TEACHING LOCATION
SAVONA (VALORIZZAZIONE DEI TERRITORI E TURISMI SOSTENIBILI )
semester
1° Semester
modules
This unit is a module of:
Teaching materials

AIMS AND CONTENT

LEARNING OUTCOMES

The course provides knowledge and skills for the management and governance of tourist destinations. It also explores the role and tools of destination marketing, in its strategic and operational dimensions

Teaching methods

Lectures are integrated with readings from economic press and individual/group works.

SYLLABUS/CONTENT

  • The elements of a tourist destination: tourists, attractions, services and companies
  • Destination management and local governance: the role of DMO
  • The relationships between the actors in the destination
  • The analysis of tourist demand
  • The evolution of a tourist destination and the sustainability issues
  • Destination marketing
  • Online and web destination marketing

RECOMMENDED READING/BIBLIOGRAPHY

Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano

TEACHERS AND EXAM BOARD

Ricevimento: In Imperia: on Tuesdays at 4 p.m. during the first semester; check in Aulaweb in the second semester In Savona: on Fridays at 3 p.m. during the first semester; check in Aulaweb in the second semester In Genoa: on Thursdays at 10 a.m.

Exam Board

RICCARDO SPINELLI (President)

LORENZO SCHIANO DI PEPE (President)

CHIARA CELLERINO (President)

CLARA BENEVOLO

LESSONS

Teaching methods

Lectures are integrated with readings from economic press and individual/group works.

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

MANAGEMENT AND MARKETING OF TOURIST DESTINATIONS