TOURISM AND DESTINATION MANAGEMENT

TOURISM AND DESTINATION MANAGEMENT

_
iten
Code
83693
ACADEMIC YEAR
2017/2018
CREDITS
9 credits during the 2nd year of 9912 TOURISM SCIENCES:TERRITORY, CULTURE AND BUSINESS (L-15) IMPERIA
SCIENTIFIC DISCIPLINARY SECTOR
SECS-P/08
LANGUAGE
Italian
TEACHING LOCATION
IMPERIA (TOURISM SCIENCES:TERRITORY, CULTURE AND BUSINESS)
semester
2° Semester
Teaching materials

OVERVIEW

Course description

The course aims to introduce students to destination management and marketing, organizations engaged in tourism and characteristics and problems associated with running a firm in tourism. Major topicsof the course are: strategy, marketing, the use of the Internet, pricing and managing staff in hotels, tour operators, cruise lines.

AIMS AND CONTENT

Teaching methods

Traditional lectures are integrated with readings from economic press and individual/group works, business cases discussion

RECOMMENDED READING/BIBLIOGRAPHY

If foreign students choose to study the ordinary syllabus in Italian, they can refer to the above sections in this document. Otherwise, an English syllabus will be provided on request.

TEACHERS AND EXAM BOARD

Ricevimento: Orario ricevimento: Martedì ore 9.30 (primo piano, corridoio ponente, studio I.1042) Dipartimento di Economia, via Vivaldi, 5 - 16126 GENOVA tel 0102095053 mail: clara.benevolo@economia.unige.it Da giugno a settembre, l'orario di ricevimento settimanale viene comunicato esclusivamente attraverso il sito personale www.clarabenevolo.it Eventuali variazioni temporanee sono disponibili solo ed esclusivamente all'indirizzo www.clarabenevolo.it

Exam Board

CLARA BENEVOLO (President)

RICCARDO SPINELLI

MARIO GRASSO

LESSONS

Teaching methods

Traditional lectures are integrated with readings from economic press and individual/group works, business cases discussion

LESSONS START

Sem: 2

26 february  - 1 june 2018

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

TOURISM AND DESTINATION MANAGEMENT

EXAMS

Assessment methods

Written test in Italian language with open-ended questions.

FURTHER INFORMATION

Attendance is not compulsory; students can choose to study the syllabus for attending or not attending students (see above). Furthermore, a special syllabus - for not attending students - is available to foreign students on request.