STATISTICS FOR MARKETING AND MANAGEMENT

STATISTICS FOR MARKETING AND MANAGEMENT

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iten
Code
80470
ACADEMIC YEAR
2016/2017
CREDITS
9 credits during the 2nd year of 8707 MANAGEMENT (LM-77) GENOVA
SCIENTIFIC DISCIPLINARY SECTOR
SECS-S/01
TEACHING LOCATION
GENOVA (MANAGEMENT )
semester
1° Semester
Teaching materials

OVERVIEW

Course description

The course aims at providing the main statistical tools for marketing research. The main topics are primary data collection (survey methodologies, questionnaire), sampling, correlation and regression, factor analysis and  principal component analysis, segmentation techniques, multidimensional scaling and conjoint analysis.

Part of the course will be dedicated to the use of statistical software.

AIMS AND CONTENT

Teaching methods

Lectures, computer lab lectures, case studies, homework and group work.

SYLLABUS/CONTENT

"The course aims at providing the main statistical tools for marketing research. The main topics
are primary data collection (survey methodologies, questionnaire), sampling, correlation and
regression, factor analysis and principal component analysis, segmentation techniques,
multidimensional scaling and conjoint analysis.
Part of the course will be dedicated to the use of statistical software."

 

RECOMMENDED READING/BIBLIOGRAPHY

Bracalente B., Cossignani M., Mulas A., Statistica aziendale, McGraw Hill.

Mazzocchi M., Statistics for marketing and consumer research, Sage.

Further materials will be made available through Aulaweb during the course.

TEACHERS AND EXAM BOARD

Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/140-corrado-lagazio

Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/117-enrico-di-bella

Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/154-luca-persico

Exam Board

LUCA PERSICO (President)

CORRADO LAGAZIO (President)

ENRICO DI BELLA (President)

LESSONS

Teaching methods

Lectures, computer lab lectures, case studies, homework and group work.

LESSONS START

Sem: 1

19 septembre - 15 decembre 2016 

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

STATISTICS FOR MARKETING AND MANAGEMENT

EXAMS

Assessment methods

Students that attend the course will be evaluated according to:

  1. A written exam (60%)
  2. A project work (40%)

For the students that do not attend the course will have to prepare a brief thesis on one of the main topics of the course instead of the project work.

FURTHER INFORMATION

Attendance

6 hours/week, optional