E-BUSINESS

E-BUSINESS

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Code
80472
ACADEMIC YEAR
2016/2017
CREDITS
3 credits during the 1st year of 8707 MANAGEMENT (LM-77) GENOVA
LANGUAGE
Italiano
TEACHING LOCATION
GENOVA (MANAGEMENT )
semester
2° Semester
Teaching materials

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to introduce students to e-business, that is to Internet-based businesses and to the integration of Internet technologies into business processes and activities.

Teaching methods

Lectures are integrated with seminars by experts and individual/group works.

SYLLABUS/CONTENT

Main course topics are:

  • the foundations of the digital economy
  • the properties of Internet-based technologies
  • the role of Internet-based technologies in business processes and relationships
  • Internet-based business models
  • basics of E-commerce
  • the evaluation of websites

TEACHERS AND EXAM BOARD

Ricevimento: Check the lecturer's page in the website of the Department of Economics and Business Studies.

Exam Board

RICCARDO SPINELLI (President)

SILVIA BRUZZI

CLARA BENEVOLO

LESSONS

Teaching methods

Lectures are integrated with seminars by experts and individual/group works.

LESSONS START

10th March 2017

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

E-BUSINESS

EXAMS

Exam description

The final judgement is in the passed/not passed form (no mark will be given).

Assessment methods

To "pass" the exam, the student should attend classes, actively participate to the class activities and successfully perform the individual and group work. If the evaluation of the aforementioned activities and works is not positive, the student will be asked to integrate its work with other tasks.

FURTHER INFORMATION

Attendance

Attendance is compulsory.

 

Previous knowledge

Students are expected to be familiar with concepts such as:

  • value chain and value systems
  • competitive and corporate strategies
  • businee model
  • basics of marketing and communcations