DIGITAL COMMUNICATION

DIGITAL COMMUNICATION

_
iten
Code
87046
ACADEMIC YEAR
2016/2017
CREDITS
3 credits during the 2nd year of 8707 MANAGEMENT (LM-77) GENOVA
TEACHING LOCATION
GENOVA (MANAGEMENT )
semester
2° Semester
Teaching materials

OVERVIEW

Course description

The course has the following main objectives:

1) to understand the basic operating mechanisms of communication, also referring to digital communications;

2) to give a complete picture of how the different online communication activities run, including their functions related to the specific firm marketing / communications objectives.

AIMS AND CONTENT

Teaching methods

Lectures, case studies, group work.

RECOMMENDED READING/BIBLIOGRAPHY

Handouts (PDF) prepared by the teacher

TEACHERS AND EXAM BOARD

Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/586-bruno-buzzo

Exam Board

BRUNO BUZZO (President)

RICCARDO SPINELLI

LESSONS

Teaching methods

Lectures, case studies, group work.

LESSONS START

Sem:    II

27 february - 1 june 2017

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

DIGITAL COMMUNICATION

EXAMS

Assessment methods

The suitability is achieved on the basis of the lessons frequency and of the teacher's evaluation regarding the activities carried out in the classroom, individual work and group work.

There is no exam, nor a final vote, but only a judgment of suitability.

In case of negative evaluation of suitability, activities and manner to undergo a new evalution will be indicated.

FURTHER INFORMATION

Attendance

Considering the interactive activity that will be played during the lessons, attendance is mandatory and verified.