MARKETING FOR TRANSPORT SERVICES

MARKETING FOR TRANSPORT SERVICES

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Code
55535
ACADEMIC YEAR
2016/2017
CREDITS
9 credits during the 2nd year of 8708 Maritime and Port Management (LM-77) GENOVA
SCIENTIFIC DISCIPLINARY SECTOR
SECS-P/08
LANGUAGE
Italiano
TEACHING LOCATION
GENOVA (Maritime and Port Management)
semester
2° Semester
Teaching materials

OVERVIEW

Course description

The course aims at illustrating the main theoretical marketing models and their

application concerning B2C and B2B transport services.

AIMS AND CONTENT

Teaching methods

The course is based on lessons and seminars; for foreign students is suggested a

specific program.

SYLLABUS/CONTENT

"The course aims at illustrating the main theoretical marketing models and their
application concerning B2C and B2B transport services."

 

RECOMMENDED READING/BIBLIOGRAPHY

They will be announced at the beginning of the course; there is a course page on

Aulaweb, with slides and other resources.

TEACHERS AND EXAM BOARD

Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/151-cinzia-panero

Exam Board

CINZIA MARIA RITA PANERO (President)

FRANCESCO PAROLA

GIANNI COZZI

LESSONS

Teaching methods

The course is based on lessons and seminars; for foreign students is suggested a

specific program.

LESSONS START

Sem: II

27 february - 1 june 2017 

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

MARKETING FOR TRANSPORT SERVICES

EXAMS

Assessment methods

Written exam

FURTHER INFORMATION

http://www.economia.unige.it/index.php/english/incoming-erasmus-students