TOURISM MARKETING

TOURISM MARKETING

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iten
Code
64832
ACADEMIC YEAR
2016/2017
CREDITS
9 credits during the 3nd year of 9912 TOURISM SCIENCES:TERRITORY, CULTURE AND BUSINESS (L-15) IMPERIA
SCIENTIFIC DISCIPLINARY SECTOR
SECS-P/08
LANGUAGE
Italiano
TEACHING LOCATION
IMPERIA (TOURISM SCIENCES:TERRITORY, CULTURE AND BUSINESS)
semester
2° Semester
Teaching materials

AIMS AND CONTENT

LEARNING OUTCOMES

The course provides a broad introduction to the fundamentals of tourism marketing, exploring the components of a marketing strategy for a tourism company and a tourism destination.

Teaching methods

Lectures are integrated with readings from economic press and individual/group works.

SYLLABUS/CONTENT

Main subjects: Marketing for tourism companies and destinations; Analyzing the Marketing Environment; Understanding Consumer and Business Buyer Behavior; Segmentation, targeting and positioning in tourism markets; Value creation and experiential marketing; Tourism marketing mix; Introduction to destination marketing

RECOMMENDED READING/BIBLIOGRAPHY

For foregin students studying the Italian programme

attending students

  • slides and other materials available on Aulaweb
  • Kotler P., Bowen J.T., Makens J.C. (2010), Marketing del turismo, Pearson
    • the chapters to study will be specified on Aulaweb

non-attending students

  • Kotler P., Bowen J.T., Makens J.C. (2010), Marketing del turismo, Pearson
    • the book has to be studied entirely

 

For foreign students studying the English programme (non-attending only)

  • Kotler P. et al., Marketing for Hospitality and Tourism, Latest edition, Prentice Hall
    • details on the chapters to study will be provided on request.

TEACHERS AND EXAM BOARD

Ricevimento: Check the lecturer's page in the website of the Department of Economics and Business Studies.

Exam Board

RICCARDO SPINELLI (President)

MARIO GRASSO

CLARA BENEVOLO

LESSONS

Teaching methods

Lectures are integrated with readings from economic press and individual/group works.

LESSONS START

7th March 2017

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

TOURISM MARKETING

EXAMS

Exam description

Written exam with open-ended questions

Assessment methods

Questions will explore both teorethical and applied aspects of the subject. The student is expected not only to know the core concepts of the discipline, but also to be able to apply them to real situations, making reference to cases explored during classes or to original examples.

FURTHER INFORMATION

Attendance

Attendance is not compulsory; students can choose to study the syllabus for attending or non-attending students (see above). Furthermore, a special syllabus – fully in English and for non-attending students only – is available to foreign students on request.

 

Previous knowledge

Students are expected to be familiar with concepts such as:

  • resource-based view
  • competitive advantage and competitive strategies
  • firm functions
  • tourism demand
  • concepts and elements of tourism destinations
  • tourism service
  • main kinds of tourism firms and their peculiarities