ETHICAL COMMUNICATION SOCIAL OF ENTERPRISE

ETHICAL COMMUNICATION SOCIAL OF ENTERPRISE

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iten
Code
87058
ACADEMIC YEAR
2016/2017
CREDITS
6 credits during the 3nd year of 8752 Communication science (L-20) SAVONA
SCIENTIFIC DISCIPLINARY SECTOR
M-FIL/03
LANGUAGE
Italiano
TEACHING LOCATION
SAVONA (Communication science)
semester
2° Semester
Teaching materials

OVERVIEW

The core argument of the course is the the ethics marketing. In particular, it will be studying the issue of Company Social Responsibility as generators of competitiveness moral values based. The theoretical study will be supported by mode of communication analysis and case studies.

 

 

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims at analyzing the main issues in ethic marketing and the Company Stakeholder Responsibility, with particular reference to the relationship between profit and no profit companies. Students will acquire skills and competences regarding company accountability and ethics consulting applied to new professions such as  ethic officer or CSR manager. To this end, the theoretical study will be supported by case studies and analysis of ethics codes and  social balances.

LEARNING OUTCOMES (FURTHER INFO)

Knowledge: Corporate Social Responsibility and stakeholder theory; integrated marketing and ethical marketing; sustainability and measurability; ethical and social budgets codes; the ethical capital

Skills: decoding and critical analysis of marketing strategies, ethical codes, social budgets; case analysis and identifying possible solutions

Competences: development of ethical competence as construction of moral judgment; know how to develop and use "tools" of Respensabilità Corporate Social; ability to listen to the needs and direct observation of the stakeholders aimed at the ethical marketing and calculation of  Operational Effectiveness System

Teaching methods

1. Lectures, at the beginning of the course, aimed at providing the concenttuali tools, key words and expressions  

2. Interactive lessons based on students' questions and request. It is, also, provided lessons peer to peer

The lectures will be supported with the use of slides, films, testimonies that will be published in aulaweb

SYLLABUS/CONTENT

The program is divided into three parts:

1. The relationship ethics - economy: the legacy of Adam Smith; homo economicus; the economy of the well - being;  from GDP to    GDH (Gross Domestic Happiness); business ethics and well - being

2. Corporate communication: definition and models; the communication process; role and objectives of business communication; planning of corporate communication; the communication market; ethics and business communication; Communicating Corporate Social Responsibility

3. The ethical marketing: definition; the culture of service; the one to each approach; sustainability and measurability; corporate identity; task of ethical marketing; listening and direct observation; the ethical coherence filter; the ethical capital

RECOMMENDED READING/BIBLIOGRAPHY

C. Casiraghi, Marketing etico, Guerini Next, Milano 2014

E. Corvi, La comunicazione integrata di marketing, Egea, Milano 2012, e-book ( cap. 1, più due capitoli a scelta)

F. Manti, Scelte di mercatoin A.A.V.V., Etica ed economia il binomio possibile, Sentieri Meridiani, Foggia 2010, pp. 9 - 62

 The students not attending the lessons, must integrate the program with a book chosen from the following:

E. Corvi, La comunicazione integrata di marketing, Egea, Milano 2012, e-book (Chapter 1 and four chapters of their choice)

V. Neri, Etica della comunicazione pubblicitaria, La Scuola, Brescia 2014

TEACHERS AND EXAM BOARD

Ricevimento: Genoa                                                                                                                                                                                               Thursday from 11:30 am to 1:30 pm                                                                                                                                                   Office at D.A.FI.ST, v. Balbi, 2 - 3rd floor                                                                                                                                               Tel .: 010 209 5859; 010 209 51463 Savona                                                                                                                                                                                            Friday from 1 pm to 2 pm                                                                                                                                                                   Professors Room                                                                                                                                                                        Palazzina Lagorio                                                                                                                                                                            University Campus

LESSONS

Teaching methods

1. Lectures, at the beginning of the course, aimed at providing the concenttuali tools, key words and expressions  

2. Interactive lessons based on students' questions and request. It is, also, provided lessons peer to peer

The lectures will be supported with the use of slides, films, testimonies that will be published in aulaweb

LESSONS START

Friday, February 24, 2017 - 9 am

ORARI

L'orario di tutti gli insegnamenti è consultabile su EasyAcademy.

Vedi anche:

ETHICAL COMMUNICATION SOCIAL OF ENTERPRISE

EXAMS

Exam description

Oral

Examination intends to verify knowledge, skills and competencies acquired by students

Assessment methods

The exam is divided into two phases:

1. Test on the handbook La comunicazione integrata di marketing and on the article Scelte di mercato                                                2.Test on Marketing etico; test on the additional book for not attending students

Inside of both phases is provide for discussion of ethically significant  case studies
The students must obtain a score of at least 18/30 in each of the two phases

FURTHER INFORMATION

Test of  Company Social ethics Communication 

 

 Oral test evaluation grid
 

 

 

 

Descriptors

Scoring range

Score

Case studies discussion

 (max 7 points)

Uncertain arguments, poor elaboration

1-2

 

Essential arguments and correct exposition

3-4

 

Adequate and significant arguments

5-6

 

Original, thorough and very significant arguments

7

 

 

Contents discussion

(max 23 points)

Knowledge

(max 10 points)

 

Incomplete and /or fragmentary

 

1-3

 

Generic

 

4-5

 

Essential

 

6

 

Organic with improvements

 

7-8

 

Complete and organized with improvements

9-10

 

Skills

(max 7 points)

Argumentation and use of a language not always appropriate

1-3

 

Sufficient argumentation  and use of a specific language

4

 

Good argumentation and clarity

 

5

 

Excellent argumentation and clarity

6 - 7

 

Competences

(max 6 points)

Inadequate connections and lack of consequential logic

1-2

 

Sufficient links and appropriate consequential logic

3-4

 

Good ability to link and consequential logic

5- 6

 

Total score

30/30

 

 

 

 

Top mark Proposal
 

X